Thomas Donath

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MY PORTFOLIO

Freelance-Projektmanagement

Core industry sectors, overview

Wholesale, retail, chain stores, mail order, online, multichannel; tourism; publishers; FMCG; fashion; consumer goods; Commerce: commodity trading and industrial products; automakers; automotive parts; banks, pharmaceutical (OTC and RX); chemical industry; medical engineering services; digital media; energy supply companies; health insurance; public transport; software; insurance broker

Professional certificates

Master of Business Administration (MBA)

Bremen University of Applied Sciences, studies in economics / marketing

Diplom Designer

Fachhochschule Düsseldorf, University of Applied Sciences

Apprenticeship: Examinated print media designer

Apprenticeship as a lithographer, Fa. Albert Bauer KG, Hamburg

Certified SAFe® POPM 4.6:

Product Owner / Product Manager

Authorized trainer, IHK

Media designers in print and online

Authorized trainer, IHK

Marketing communications managers

Strategie und Development

Launch- und Relaunch-Kampagnen (25 Jahre)

Leadgewinnung und Conversion, Dialogmarketing (14 Jahre)

Digitale Medien, Ui/UX Design und Customer Journey (22 Jahre)

B2B- und B2C-Marketing (24 Jahre)

Business Administration

Team- und Agenturleitung, Business Development (22 Jahre)

Projektmanagement (25 Jahre)

Product Management

SAAS Dialogmarketing-System (10 Jahre)

Web- und MobileApps (12 Jahre)

Customer Overview



Healthcare & Chemicals

Sivantos / WSAudiology, BKK Mobil Oil, Techniker Krankenkasse, Johnson & Johnson, Critikon, Novametrix, Idel Medizintechnik (and related companies), Dr. Loges, virbac Tierarzneimittel, Cremer Gruppe, Nexsol, Temix

Retail & FMCG

Butlers, Bon Prix, EduScho, Porta Möbel (and related companies), Möbel Boss, Filippa K, Eurotops Versand (and related companies), Polo Motorrad, Hein Gericke, Conrad Electronic, Quelle (and subsidiaries), Neckermann, EduScho, Bacardi, Unilever

Tourism & Transport

Iceland ProTravel Group (and affiliated companies), Ruhr Tourismus, Deutsche Bahn (DB Regio), HADAG, HVV, S-Bahn Hamburg, AlsterTourismus

Media & Communication

Axel Springer Verlag (magazines), Der Spiegel, Gong Verlag (magazines), FHM Verlag (magazines), Hamburger Abendblatt, Kieler Nachrichten, Lübecker Nachrichten, VTH, Spiegel Verlag, Avenue Images, AOL, Microsoft, Deutsche Telekom

Automotive

Skoda, Subaru, Volkswagen Financial Services, Volkswagen Group, Varta Autobatterie

Utilities

E.on, E.on Hanse, RWE plus, Energie und Wasser Lübeck, SchleswAG

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